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Restarting Fresh: Out of The Ordinary

What pops into your mind when we speak about EB Frozen Food? Perhaps the word ‘EB’ or the calming deep ocean blue?

Our company is developing fast, thanks to the growing demand for healthy and delicious processed seafood products from our consumers. Even though we are utterly immersed in happiness, we also realized it’s time to make a fresh restart on our own.

After reviewing our past issue of branding, we discovered that the overall look of our company is not significant enough to be remembered by our valued customers, some of them even outdated – oops! As one of the leading frozen food supplier and distributor in Malaysia, we strive for a brand-new appearance by transforming the overall design to pull off an eye-catching impression!

To start with, we replaced our tagline with “Feel the FRESH Beats” to define our personality, expressing that we are truly an energetic company who serves the freshest yet quality assured frozen food products to our consumers. Our professionals abandoned the conservative backward thinking and managed to give life to the overall design all over again included logo, product packaging and advertising materials for consistency and a feast for the eye! The ‘EB’ logo now surrounded by 8 colours, each of them represented our core values which play an important role in revealing to people who we are.
Before After EB Brand Packaging-beforeEB Brand packaging-after
In connection with our transformation, our website has been revamped into a more flexible, vivid and mobile-friendly version! Every product is stated with precise information and looks much more welcoming compared to our previous designs. The website will grow along with us, as we will place more delicious dim sum, hotpot ingredients and other seafood products under the spotlight in the future. We’re even introducing finger food classics such as Golden Fish Chip, Cheese Finger, Crispy Chicken Wonton and more. All just to tantalize your taste buds!
Before After EB Brand Website-beforeEB Brand Website-after
Our transformation then followed by 4 main pillars, which are progressive, determined, reliable and advanced that support our mission. To ensure our sustainable growth, we take steps towards future innovation created by our company, for our company. We wish to broaden our business globally in the future where we can excel and be determined together with our notable partners. Our belief in providing what fits our consumers need is the key to our success. This is why when manufacturing our products, we take initiatives to corporate with reliable professional experts in every field to look at things from a brand-new perspective, and dive deep into problem-solving when meeting challenges. With our cutting-edge technology, we are competent to lift our company performances in terms of speed, accuracy and logistic to offer a better experience for our consumers.
Before After EB Brand POSM-beforeEB Brand POSM-after
To look at our progress as a whole, growth and expansion are the spines of the pillars that support our lifelong journey. Being a futuristic yet upfront organization, we will ensure to gear up our workforce to be capable even for the taste buds of the niche market, thereby go one step further for major expansion without barriers – as what our mission stated: To be an innovative and progressive company that delivers the freshest products with the highest quality assurance around the globe.

We have more and more things to be done in the future as we carry the responsibility to satisfy our consumers, but as long as we keep on our progress, we believe we are good in any circumstances.

We may have changed, but there’s one thing that will never change, that is our love for food! We can’t wait to see you at your fridge. Feel the FRESH Beats now!