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EB Group Starts 2025 with a Landmark Agreement in China

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EB Group Starts 2025 with a Landmark Agreement in China

EB Group Starts 2025 with a Landmark Agreement in China

The EB Group’s China Headquarters has officially signed a major agreement with Zhangpu Town, Kunshan City, Jiangsu Province, to establish the Yihai Kerry Wkitchen (Kunshan) Industrial Park. This initiative aims to elevate Kunshan’s premium food industry, injecting new vitality and momentum into the region. It marks a significant milestone for the Group in driving high-quality regional economic growth.

The signing ceremony for the new project was held on New Year’s Day, January 1, 2025, adding a special significance to the occasion. The Founder and Chairman of EB Group, Mr. Ang Chin Hooi, met with Chen Liyan, Secretary of the CPC Kunshan Municipal Committee, and Fan Jianqing, Vice Secretary of the CPC Kunshan Municipal Committee and Acting Mayor of the Kunshan Municipal People’s Government. Together, they witnessed  the success of this important event. EB Group is deeply honored by the strong support and recognition from the Kunshan Municipal Party Committee and Government and values the opportunity to collaborate with esteemed representatives in bringing this partnership to fruition.

EB Group is fully committed to accelerating the construction of this project, with the goal of commencing operations at the earliest opportunity. Simultaneously, the Group will continue to deepen its engagement in Kunshan, exploring synergies and expanding cooperation in the food industry. Through these efforts, we aim to make significant contributions to the global food industry, driving innovation and introducing new energy to the field.

As the new year unfolds, EB Group extends its heartfelt wishes for success, prosperity, and the achievement of even greater milestones.

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EB Kranch – Sin Chew Daily

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EB Kranch - Sin Chew Daily

EB Group is proud to announce the launch of our new brand, EB Kranch, as featured in Sin Chew Daily. Offering a range of air fryer-specific frozen products, EB Kranch is set to lead the market with innovative and convenient solutions for today’s busy lifestyles. With a variety of products, including Chicken Karage, Cheesy Chicken Meatball, and Mini Cheese Stick. EB Kranch guarantees both superior quality and exceptional taste. These products are now available at leading retailers across Malaysia. For more information, please visit: https://www.facebook.com/share/p/re5T77EsFksBF51v/?mibextid=WC7FNe.
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EB Group Celebrates the Launch of New Brand – EB Kranch

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EB Group Celebrates the Launch of New Brand - EB Kranch

EB Group is proud to announce the official introduction of its latest brand, EB Kranch, marking another significant milestone in the company’s journey.

In an exclusive event, EB employees were the first to experience EB Kranch, participating in a memorable day filled with interactive mini-games, food tasting sessions, and insightful speech.

The launch of EB Kranch underscores EB Group’s ongoing commitment to building a brand that forms a genuine and lasting connection with end consumers, and a product that provides solutions and convenience to meet the lifestyle needs of modern consumers.

Stay tuned for more updates on this exciting new chapter for EB Group!
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EB Group Aspires to be No. 1 in the Air-Fry Frozen Products Market with New Launch

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EB Group Aspires to be No. 1 in the Air-Fry Frozen Products Market with New Launch

Launch of EB Kranch-01
EB Group of Companies proudly announces the launch of EB Kranch, a new range of frozen products encompassing 11 product offerings. Nine of these will be made available to consumers in Malaysia in September 2024, while six are already on the shelves in Singapore.

EB Kranch products are specifically crafted for air-frying, delivering the perfect juiciness and crunch every time. Among the salient features of these products are the no-oil cooking methods and brief cooking duration of merely 10 minutes, which align with ESG goals by promoting energy efficiency and reducing environmental impact. This cooking method is healthier and frees up more time for bonding with family and Friends.

“Branding will become a core component of EB Group. Our primary goal is for EB Kranch to become the no. 1 brand of air-fry frozen products among all households. We want to build this name into a top-of-mind brand globally, so that when one thinks of air-fryers, they will automatically think of EB Kranch.
Launch of EB Kranch-02
Mr Ang Chin Hooi, the Chairman & Founder of EB Group
“Our first step is to establish an effective business model in Malaysia which will then be replicated in Singapore, Hong Kong, China, Indonesia, Vietnam and other countries. Next, we look forward to launching more new products to meet the needs of modern consumers’ busy lifestyles,” shared Ang Chin Hooi , Chairman of EB Group of Companies.
Launch of EB Kranch-03
Ms Chris Ooi, the CEO of EB Group
“We aspire to pioneer the food industry with this exciting new range of air-frying frozen products that is set to elevate consumers’ choices by offering quick, easy to make and great-tasting food without sacrificing quality, taste or texture. This marks a significant milestone for our Group. I envisage that when consumers seek air-fried food, they will think of EB Kranch,” said Chris Ooi Thian Siew, Chief Executive Officer of EB Group of Companies. She further added that care is put into every step of the production, and each item is made with quality ingredients that are meticulously selected.
Launch of EB Kranch-04
The EB Kranch product range includes :
  • Malaysia market: Chicken Kaarage, Cheezy Chicken Meatball, Mini Cheese Sticks, Tempura Chicken Nugget, Cheezy Chicken Nugget, Original Popcorn Chicken, Alaska Pollock Finger, Alaska Pollock Patty and Flower Cheese Tofu.
  • Singapore market: Alaska Pollock Finger, Mini Cheese Sticks, Crispy Shrimp Ball, Alaska Pollock Patty, Flower Cheese Tofu and Handmade Fried Fish Bean Curd.

Affordably priced, our products can be found at Fairprice and Sheng Shiong in Singapore and will be made available to consumers at major retail outlets in Malaysia such as Aeon Big, Aeon Max Value, Aeon, Mydin, TF Value-Mart, Billion and many More.
Launch of EB Kranch-05
As part of our comprehensive marketing strategy, we have committed more than RM20M to drive our campaign forward. This significant expenditure primarily covers freezer sponsorships at partner retail outlets, along with static and LED billboard advertisements, point-of-sale materials (POSM) and strategic collaborations with influencers, ensuring a broad and effective reach for our initiatives.

Additionally, the EB team will be hitting the ground with a series of dynamic roadshows and activities in the coming weeks, offering marketing communication support and in-store promotions at partner retail outlets throughout Malaysia and Singapore. Our mission is to provide exceptional support to our partners while ensuring optimal consumer awareness and engagement during this rollout phase.

Consumers will have a chance to get in on the action too! We have an air fryer redemption programme where consumers can redeem a FREE Russell Taylors 3D Visible Window Air Fryer by purchasing EB Kranch products over a period of time. Stay tuned for more details, as there are 3000 units up for grabs! Terms and conditions apply.
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EB Food Marketing Pte Ltd Wins Accolade at FairPrice Partners Excellence Awards 2024

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EB Food Marketing Pte Ltd Wins Accolade at FairPrice Partners Excellence Awards 2024

EB Food is honored to receive the esteemed Preferred Business Partner Award at the FairPrice Partners Excellence Awards 2024.

At EB, we are dedicated to delivering frozen delicacies crafted from high-quality ingredients with minimal processing for maximum flavour and nutrition. This recognition inspires us to uphold our promise of delivering the best possible products to customers.

We extend our heartfelt gratitude to FairPrice for this remarkable Preferred Business Partner Award. May our collaboration flourish and bring mutual success.
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EB Group Annual Dinner 2024

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EB Group Annual Dinner 2024

Eb Annual Dinner 2024

Annual dinner is the most significant event which marks the close of a year of activities and the beginning of a new one. 

EB Group extended its heartfelt thanks to all staff for their valuable contributions, honoured at a grand banquet attended by thousands. On the evening of February 3rd 2024, the EB Group Annual Dinner held at the Ng Yam Huat Hall in Bukit Mertajam was a resounding success.

Mr Ang Chin Hooi, the Chairman & Founder of EB Group

The Chairman & Founder of EB Group, Mr Ang Chin Hooi officiated the dinner by giving a memorable speech and announcing his upcoming commitment to the Group.

“EB Group is ramping up for an IPO, which will facilitate greater and rapid global growth, as well as expansion into new markets”. Ang addressed. 

Currently, EB Group is accelerating its pace for IPO preparation, optimizing its current production line, and moving towards diversifying its business expansion beyond frozen products.

Ms Chris Ooi

Ms Chris Ooi, the CEO of EB Group

2024 signifies the 29th anniversary of EB Group’s establishment. The annual dinner marks the first grand event held by EB Group after enduring the COVID-19 pandemic. It’s also the first magnificent reunion of employees over the past three years. The reunion is always touching, reflecting on the challenges that everyone has gone through; however, perseverance has led them to where they are today. Ms Chris Ooi thanks all the hardwork and dedication of the team throughout the journey.

“EB group owes its success to a group of talented and passionate people. We have finally achieved what many thought was impossible because of each and every one of you,” Chris said.

In the highlight of her speech, Chris shared the exciting news of the company’s future endeavors. 

“As a young and progressive company, we are working toward transforming our business model to FMCG (Fast-Moving Consumer Goods), expanding from the Frozen Food industry to Chill RTE meals, beverages, and more, to meet evolving consumer preferences and lifestyles,” she remarked.

EB Group has a vision to become the FMCG industry leader in the Asia Pacific region. It plans to actively adjust its business strategies and models in Singapore and Malaysia within a short term to achieve rapid growth, and to replicate successful models in other countries and markets.

The speech concluded with thunderous applause.

God of Fortune and EB Group employees

God of Fortune and EB Group employees

In conjunction with the celebration of Chinese New Year, the company has also invited the God of Fortune to distribute red packets and mandarin oranges to the employees as a symbol of good fortune. 

Staff Appreciation Ceremony

Staff Appreciation Ceremony

The evening continued with a staff appreciation ceremony, honouring 15 employees with Long Service Awards for their dedication spanning over a decade, with the longest-serving member boasting 21 years of service.

Best Dressing Awards

Best Dressing Awards

In a delightful display of creativity, employees adorned themselves in Bohemian attire to match the theme of the dinner. Best Dressing Awards were given to the most outstanding outfits, adding a touch of excitement to the festivities. 

To elevate the annual dinner experience, EB Group’s employees have prepared captivating dance performances, promising to make the event even more unforgettable! There were 4 groups of performances and each place walked away with fabulous cash prizes. 

In addition to the amazing lineup of performers, the annual dinner’s lucky draw session was the highlight of the night. This year, EB Group has given away 320 prizes to the employees.

EB Group would like to thank all the customers, business partners and consumers for your continuous support and love throughout the year. EB Group will continue to strive for the goals and bring the best to you. 

Wishing everyone a Happy Chinese New Year! 

May the year of the Dragon bring you scales of success, wings of joy and the best of health!

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EB Frozen Food Sdn Bhd: Excellence in Frozen Food Recognized with SME 100 Award

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EB Frozen Food Sdn Bhd: Excellence in Frozen Food Recognized with SME 100 Award

We are delighted to announce that EB Frozen Food Sdn Bhd has been honoured with the SME 100 Award. This prestigious recognition is a testament to our dedication and commitment to excellence in the frozen food industry.

We would like to express our sincere gratitude to the SME 100 Awards Committee for this honour. Winning this award inspires us to continue pushing ourselves to be the best we can be, and to keep striving to exceed our customers’ expectations.

We would also like to extend our gratitude to our business partners, and suppliers who have supported us throughout our journey. We could not have achieved this recognition without your trust and loyalty.

We promise to continue delivering our customers the best possible products and services and look forward to serving you for years to come.
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Kulim Headquarters Grand Opening Ceremony

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Kulim Headquarters Grand Opening Ceremony

EB Group has continued to demonstrate remarkable performance for 28 years and has recently registered another record-breaking achievement in trade, exports, and imports. The group’s trade performance is boosted by higher external demand and strong commodity sales, following another new milestone with the Grand Opening of Kulim Hi-Tech Headquarters on 871,200 square feet of land in Kulim.

The new office building’s interior design is inspired by Google-style office settings, with each floor adopting a different style and multicultural integration, representing the company’s international and visionary nature, which is attractive to the younger generation who want to be a part of the group.

We explore how frozen food can be part of daily lifestyle, with the idea of “Frozen Is Fresh.” We believe in looking into healthier food choices by applying the correct techniques and manufacturing with new modern technology. This will enable EB Group to participate in new markets while deepening its integration in the global market chain. The more diversified our markets, the better we can manage the risks of market downturns.

EB Group will continue to strive to develop and launch innovative products using new modern technology in the future.
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EB Frozen Food Sdn Bhd Recognized at Golden Bull Awards 2022

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EB Frozen Food Sdn Bhd Recognized at Golden Bull Awards 2022

We are thrilled to announce that EB Frozen Food Sdn Bhd has been awarded the prestigious Super Golden Bull award at the Golden Bull Awards 2022. This recognition is a testament to our entire team’s hard work and dedication in providing top-quality frozen food products to our customers.

At EB Frozen Food Sdn Bhd, we strive to continuously improve our products and services to meet the evolving needs of our customers. This award motivates us to work even harder and to continue providing excellent frozen food solutions that exceed expectations.

And we would like to extend our heartfelt thanks to our business partners, suppliers, and all those who have supported us along the way. Without your trust and loyalty, this achievement would not have been possible.

Thank you to the Golden Bull Awards 2022 for this incredible honour, and we look forward to many more years of providing quality frozen food products to our valued customers.
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New Plant Groundbreaking Ceremony at Eco Business Park V, Puncak Alam

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New Plant Groundbreaking Ceremony at Eco Business Park V, Puncak Alam

On 8th October 2022, EB Group held a Groundbreaking Ceremony at Eco Business Park V (EBP V) to set up its first plant in the central region, Selangor.

Guests of honour for the event were YDP of Majlis Perbandaran Kuala Selangor, Rahilah Binti Rahmat and representative of CEO of MIDA, Mdm Manjit Kaur Balkar Singh, Director of Food Technology and Resource Based Industries Division, Group Managing Director of World Trade Centre Kuala Lumpur, Dato’ Sri Dr. Haji Irmohizam Ibrahim, whilst Eco World Development Group Berhad (EcoWorld) was represented by Ms Ho Kwee Hong, Divisional General Manager.

With the 20 acres of land acquired, the new plant in EBP V will include food production, warehouses, R&D innovation centre, offices, carparks, and hostels.

The new plant’s location is strategic and convenient to access within ports, city centres and markets from Northern, Central to Southern Malaysia, which is also a cost-competitive advantage. The plant is projected to be completed in 2024.

With the new plant and our 27 years of manufacturing experience, we believe consumers will have confidence in our brands and propel us to excel continuously in the industry.